Expert Profile

Simon Roberts is the founder and CEO of Vogue Worktops, one of the South of England’s most respected premium surface specialists.

What started as a two-person operation over a decade ago has grown into a 40-strong team with more than 40,000 installations completed — now delivering over 8,000 per year. Vogue is a trusted, certified installation specialist for some of the biggest names in the UK kitchen industry, serving homeowners, architects, interior designers, and property developers across the country.

Simon built Vogue on extremely high standards and an insatiable desire for perfection — underpinned by long-term strategic partnerships, trust, respect, honesty, and excellence. Those remain the company’s values to this day, and they’re reflected in an end-to-end model that manages every project from consultation through templating, fabrication, and installation — earning Vogue a five-star reputation and one of the highest performance rates in the industry.

His expertise spans the full range of premium surface materials — quartz, granite, marble, Corian, Dekton, porcelain, and solid wood — with deep knowledge of how material selection, fabrication precision, and installation technique combine to deliver surfaces that perform and last.

Simon is regularly consulted on topics including premium kitchen and bathroom surface design, material specification for residential and commercial projects, worktop pricing and value, emerging trends in surface technology, and the practical realities of running a high-volume, quality-led installation business.

Beyond Vogue Worktops, Simon leads a growing multi-brand group spanning premium kitchens, interiors, and global materials supply. Most recently, he co-founded Terra Vante Global — a joint venture with the mission of supplying the safest quartz on the market to the UK’s largest distributors, with a focus on zero-silica formulations that protect the tradespeople working with the material every day. The venture also runs a reforestation programme, planting a tree for every slab sold.